Website Analysis
The initial design of the website is quite simplistic but
highly interactive and the display is integrated with the film. This
integration contributes to the overall professional finish. For example, the
iconic, vibrant doors are featured within the and so the audience will
soon recognise these icons as a symbol of the franchise; which will strengthen
their marketing campaign. In addition, these distinguishable icons will help to
create different styles of posters that may act as a teaser for the audience.
The background is completely black, with a small source of light perched in
front. Most websites have a white background and so, this website is unusual
and instantly impacting. The wall of darkness behind the doors dominates the
page, this, combined with the animated smoke a t the bottom, implies that the
genre of the film is horror.
As a result, the
display of the website tells the audience the genre of the film and the kind of
mood it portrays. At the top the website, there is a bright red banner which
stands out against the dark, eerie background where the audience can purchase
tickets instantly from a different site. Therefore, the website itself acts as
a direct selling tool. The interactive doors are a clever way of showing more
information and keeping the thrilling atmosphere. The interactions within these
doors are entertaining and enticing; which influences purchases. The franchise
has also intergrated with social media websites, this is essentially marketing
by the public. The bottom right of the page features a transition of tweets
about the new film, the website is encouraging people to 'join the
conservation' and talk about the film on twitter. Also, the top left features
other social media websites where fans can gain more info or share this
website. The social media input on the website creates a new stream of
advertisement.
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