Monday 23 December 2013

Masthead Font Research


After doing further film magazine research, I concluded that Masthead fonts are quite similar to a certain extent because each magazine is trying to cement their name in the audience's mind; in an attempt to secure future purchases. Most magazines do this by displaying a considerably bold font in a large size. Therefore, I've chosen these fonts as they all have a large bold visual impact and this is essential for a Masthead. The fonts are very much alike and so, it was hard to come to a final decision, but after liaising with my production team and taking feedback, I've decided to go with the font at the bottom of the image. It is very bold so it can capture the audience's attention, but at the same time, it is quite a simple font so that image/model can be more overpowering on the magazine cover. Considering that the film being portrayed on the magazine is a 'world exclusive', it is important to draw attention to the image and the film as this will then bring attention to the magazine itself.

2 comments:

  1. Well justified decisions and a good final choice. I look forward to seeing the final masthead in action. Will black be the final colour?

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    1. The final colour for the masthead will be red as this is conventional with film magazines as the vibrant colour attracts the audience.

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